Choosing the Right Agent

“After 40 plus year in our home, we made the decision to sell.

Now came the really difficult part….find a realtor…..with the integrity/market

knowledge/communication skills to inform us as to current conditions/plan a market

approach/find a buyer and have the negotiating skills to close the sale.

We are pleased to tell your Company that you are the consummate real estate professionals

and have handled the whole transaction in a skillful and knowledgeable way….and we

would strongly recommend you both to others.”

M&J

There are over 50,000 realtors in Toronto, many of whom became real estate professionals in less than 6 months, many of whom would tell you that there is no difference between agents and companies. Friends and relatives push you to use their agents or friends. Builders knock on your door hoping that you are naïve enough to deal directly with them to save on commissions (there is only one winner in this scenario and it’s not you). Unknown agents’ phone and approach saying they have a buyer for your house and have never sold in the neighbourhood before!

BEWARE! This is most likely your largest asset and you won’t pay any taxes on the sale if it is your principal residence, which can be a significant amount. A mistake can easily cost you more than the commission you would have paid and will almost certainly create significantly more stress and often for a longer period than necessary.

There are reasons why 5% of us are responsible for 95% of the transactions in Toronto.

ADDED VALUE TO YOU

We are passionate about our business and have become friends with many of our clients after having successfully helped them fulfill their dream. After a combined 50+ years & 1,000 transactions, we are professionals who are constantly upgrading our skills and knowledge beyond the requirement to get a license that many agents do in 6 months (Gordon took 4+ years and 2 years apprenticeship to become a Professional Engineer and a further degree in Construction Management and Contract Negotiation). Our name and reputation are everything to us. Integrity and honesty are imperative, and we hold the standards of Professional Engineering as our benchmark.

We are 3 agents with a diversity of skill sets and a synergy of approach. You will only have contact with us, not with assistants or purchasing agents so that any information you are looking for whether feedback on a showing or the answer to a question will be first hand from us.

We have all had experience and training in marketing and advertising prior to becoming agents. We analyze the target market and position your home. After we determine the right strategies and tactics we then schedule and utilize the most current vehicles utilizing websites, social and digital media as well as print vehicles to sell your home.

If you want a good idea of how an agent will represent you simply by look at their own website.

Where almost all agents utilize the Toronto Real Estate Board data, we specifically analyze your neighbourhood, often street by street and have for many years. We then compare it to the greater market and other neighborhoods to look for trends. This level of understanding is imperative for advising a client on pricing and timing. We also follow, economic, financial, local, political and world events since they often have a direct impact on the Toronto housing market and possibly even your particular neighbourhood.

Toronto is a large multicultural city with varying demographics. Recent government initiatives have had a significant impact. We are among the very few agents that analyze who lives there as well as where they move, in order to understand the trends taking place. This information is critical and has had a significant impact in some neighbourhoods and next to none in others.

For many years we have been known for our in-depth Neighbourhood Annual Reports, bound and delivered to your door. They show what happened during the year compared to previous years, why it happened in our opinion, as well as what we predicted for the future. These reports are now offered on-line.

We know and love homes and are able to look beyond what we see in a property as we had to do for ourselves when we renovated/built 7 of our personal homes. We often know what needs to be and what could be done, whether removing a wall, adding an extension, or just painting and are able to provide realistic costs and timelines. We always attend building inspections for our clients to interact with the building inspector, to interpret what is normal or not and to communicate what it really means. It is imperative for you to have someone knowledgeable on your side to often deal with inexperienced selling agents who often overestimate a cost to their clients, potentially jeopardizing a transaction.